Finding common ground between Netflix IP and a few of the biggest brands in the world and making some amazing work.

What better way to bring together Netflix and Geico than with the hottest pairing of cold-blooded lizard legends the world has ever seen? In this partnership, we bring together the Geico Gecko and the title character of the animated film, Leo, a leading lizard in his own right (voiced by Adam Sandler).  

Scales and tails aren’t the only thing The Geico Gecko and Leo have in common. They both happen to be expert advice givers. Gecko has been helping people save money on their insurance for years (15% or more, we’ve heard), while the film chronicles Leo’s newfound passion for doling out valuable wisdom. The custom spot goes behind-the-scenes of the film, revealing the Gecko as an on-set consultant who shares a few pointers with Leo for his feature film debut.

Gecko and Leo’s professional relationship went beyond the set, eventually blossoming into an IRL friendship chronicled through paparazzi photos of the two lizards out and about, from hiking Runyon Canyon to going on a coffee run. Rounded out by dueling OOH billboards that emphasize the lizards mutual respect and admiration, with Leo driving insurance seekers to Geico and the Gecko driving life-advice seekers to Leo.

Read more on Ad Age

At Netflix, we believe the stories we see on screen can be powerful vehicles for change and help move culture forward. And we want to use our position in culture to impact the world for good, through entertainment, by focusing on important priorities like sustainability. Enter, EVs On Screen.

Inspired by General Motors ‘EVerbody In’ initiative, we joined forces to give EVs the stage they deserve in Netflix shows and films. This partnership was rooted in a shared mission around sustainability, not a product placement deal, as the EVs can be from any manufacturer.

To announce the partnership in a big way, we needed a big moment with big talent, big titles, and on the biggest stage. Our hero spot featured Will Ferrell traversing the worlds of Netflix’s biggest shows and films, in various GM EVs, asking himself the question: “Why not an EV?” Will starred alongside other Netflix talent - Stranger Things' Priah Ferguson, Queer Eye's Jonathan Van Ness and Antoni Porowski, and Love Is Blind’s Vanessa Lachey. The campaign consisted of paid digital media, social support, SNL placements, and a massive PR push, all culminating in a :60 spot in the Super Bowl.

Read more on Variety

For The Adam Project, we looked for a brand that had the ability to transport fans back to their childhoods, and what better way to tap into your inner 12-year-old than through a nostalgic meal? And there was no better brand fit than Kraft Mac & Cheese, something you can enjoy as a 12-year-old, a 70-year-old, or any age in between.

We focused on the idea of working with your younger self — a central theme of The Adam Project. After playing the younger version of Ryan Reynolds on screen as young Adam, Walker Scobell is now going a bit method… bringing Ryan’s trademark sarcasm and humor to his Kraft commercial. And let's just say Ryan wasn't the best influence.

Warning, NSFW.

Read more on People

The biggest Netflix movie of all time + the biggest Samsung QLED TV + Ryan Reynolds = An ad within an ad within an ad.

Who wouldn’t want a Stranger Things themed Walkie Talkie phone case brought to you by T-Mobile?