Taking street art to the court with Sprite and legendary artist Futura 2000.
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Sprite was a longstanding sponsor of NBA All Star Weekend and they came to us in 2014 to figure out how we could cut through the clutter of one of the loudest weekends in sports, music and entertainment of the year. We leaned into Sprite’s heritage of hip-hop and their brand promise to support creativity and partnered with legendary graffiti artist Futura 2000 to create a series of custom basketballs used at the dunk contest.
We then had the dunk contestants autograph the balls and auctioned them off for charity.
The balls ended up auctioning for more than $10K in total with proceeds going to the Boys and Girls Club.
Major conversation and buzz across culture and sports sites.