General Motors × Netflix
At Netflix, we believe the stories we see on screen can be powerful vehicles for change and help move culture forward. And we want to use our position in culture to impact the world for good, through entertainment, by focusing on important priorities like sustainability. Enter, EVs On Screen.
Inspired by General Motors ‘EVerbody In’ initiative, we joined forces to give EVs the stage they deserve in Netflix shows and films. This partnership was rooted in a shared mission around sustainability, not a product placement deal, as the EVs can be from any manufacturer.
To announce the partnership in a big way, we needed a big moment with big talent, big titles, and on the biggest stage. Our hero spot featured Will Ferrell traversing the worlds of Netflix’s biggest shows and films, in various GM EVs, asking himself the question: “Why not an EV?” Will starred alongside other Netflix talent - Stranger Things' Priah Ferguson, Queer Eye's Jonathan Van Ness and Antoni Porowski, and Love Is Blind’s Vanessa Lachey. The campaign consisted of paid digital media, social support, SNL placements, and a massive PR push, all culminating in a :60 spot in the Super Bowl.
